Healthcare Technology & Services Logo
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This customer received 115 logo designs from 34 designers. They chose this logo design from ArtSamurai as the winning design.
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Logo Design Brief
We need an updated company logo for onFocus Healthcare - a healthcare performance management software and accompanying consulting services company based in Brentwood, TN. Our solution is based on industry best practices and the healthcare operations experience of our team. We want a logo that communicates focus and strength, and some element of the design should represent action as we enable our clients to become high performance organizations. We help them work better, faster, cheaper, smarter.
Target Market(s)
Hospitals and Healthcare Providers – Senior-Level Executives - CEOs, COOs, CFOs. Largely males, 45 years of age and older.
Industry/Entity Type
Healthcare
Logo Text
onFocus Healthcare
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The full company name; action-oriented; visually bold; dislike any blurring of font; greater emphasis on the word “focus” because of what the product does.
Nice to have
- Greater preference for Sans Serif font usage. Would like to see two options – one with text on one line, versus one with words on two lines.
Should not have
- Existing logos colors should not be used. We are revamping our website and marketing collaterals and will move to usage of darker, more jewel tones.