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Logo design for new homes builder in Western Australia.
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This customer received 75 logo designs from 24 designers. They chose this logo design from logo_s as the winning design.
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A$160
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75 designs
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24 designers
Logo Design Brief
We are one of the top 5 construction companies in Perth and we are looking for five new logos(eventually) to be designed for new divisions in the new home building industry in Perth, Western Australia. We will be the Choice group of companies and each division will look after a particular market segment. We want to reflect that we are one big family but at the same time the logos need to reflect their individual purpose. Note: We are wanting to concentrate on the First Choice Logo at this stage and then work closely with the winning designer to achieve the other logos. The other logo briefs however should be helpful in terms of knowing what we are wanting to achieve in the future.
1- First Choice Homes
We want the logo to be associated with homes or a house. We are open to colour ideas but keep in mind the 5 brands. We want the company logo to portray a young, inviting, fun and simplistic yet sophisticated branding. Building your first home is a daunting prospect for most so we want to show professionalism/ vibrancy and excitement. Examples: Homestart WA (we love their websites simplicity as well as the use of characters.)
2- Choice Living
This company will be called Choice living, with the full name being Choice Living Homes WA. This brand will be for those who want to build to the 'next level' high quality design and service. This will be the top grade homes with an array of choices in design and upgraded features and inclusions. Still part of the choice family but with more sophistication. It will be appealing to clients that are more discerning. Examples: Webb and Brown Neaves.
3- Units by Choice
Unit developments that offer expertise in subdivision for maximum results. Investors that are looking to build their portfolio. The Logo can just say Units Choice.
4- Apartments by Choice
Joining word 'by' can possibly be removed. Specialise in apartment design and construction. Focus on investors and developers and offer the full service from architects, designers and using our specialised panel system to create a fast build times.
5- Future Choice
Building homes with an innovative, energy efficient product that is leading the way in home building in WA. More eco friendly, stronger, cost effective and fast build times. This is for the environmentally conscious clients.
Updates
We would like to point out that we are very keen for the 1 Logo to be the priority on this project. We then want to work closely with the winning designer to formulate the other 4 designs which will all be connected in some way.
First Choice Homes WA is the logo that we are looking for. We believe that it is important to consider the briefs of the other divisions as it may effect the design considerations for your initial design.
Added Wednesday, May 27, 2015
Project Deadline Extended
Reason: Due to a Long weekend this weekend in Western Australia we have chosen to extend the project deadline.
Added Friday, May 29, 2015
Target Market(s)
First Home Buyers - First Choice
Choice Living - 2nd Home buyers
Future Choice - Eco conscious Home buyers
Units by Choice - Investors/developers
Apartments by Choice - Developers
Industry/Entity Type
Construction
Logo Text
First Choice Homes
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must work in both colour and monochrome.
Nice to have
- Text to be well designed and just as important.
Should not have
- Cliché house - a bit more abstract or innovative
