• C$160

• 59 designs

• 10 designers

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Logo Design Brief

We are rebranding ourselves after 10 years and wish to create a new logo. Previously named Meridian Wellness, we are changing our name to Meridian Spine + Sport. We are a chiropractic and sports therapy clinic aimed at helping weekend warriors and amateur athletes recover from injuries and improve health and performance on and off the field.

We are open to either a design that incorporates elements from our old logo or a design that is completely fresh and new. The icon in the old Meridian Wellness logo represents a pathway to health. The word 'meridian' can also mean peak or pinnacle of health and wellness. The final design should clearly show the clinic name and reflect a sports focus while also incorporating a spine.

We'd like to see some designs where there is a separate logo icon with text like our old design or alternatively, incorporate a graphic element into the text. For example using the spine instead of the letter 'I'. Or a stick man athlete instead of the letter 'I'. If using an athlete icon, does not have to be a runner...could be other sport athlete. My personal sports interests are: Crossfit, Triathlon, Martial arts.

Colours we'd like to use are black/charcoal grey with blue.

I've attached our current logo as well as my own personal mockup of a new logo idea. Our original logo was an orange icon with black text. It has changed recently to being entirely blue particularly for our website.

Target Market(s)

Males and females, ages 24-55

Industry/Entity Type

Clinic

Logo Text

Meridian Spine + Sport

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

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Files

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