Second Star Productions re-branding logo design project for video/film-style production company

Winner
Contest winning design

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This customer received 66 logo designs from 21 designers. They chose this logo design from cr8ive as the winning design.

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  • Bundled Project 1

Logo Design Brief

I designed the first and only logo for my company almost 10 years ago and it is ok, but I want to see what real designers con do with it. The company name is "Second Star Productions." it is taken from Neverland mythology where people who follow the second star to the right never grow up. In addition, because I get asked so many questions about the name, I have also added something to the effect of how at Second Star, we put the client first. This is all conceptual and not set in stone, so I give creative freedom to anyone who wants to toy with these ideas. In the end, I want a modern looking logo that says "creative/professional." Something with the name and a simple design element for branding. My first logo struggled, b/c the star I created was not a strong enough element to stand alone.

Target Market(s)

mid-major corporations with 5-5000 employees and a value of $100M or below

Industry/Entity Type

It Company

Contact Information for Business Card

I want it to be modern, clean and unique

Logo Text

Second Star Productions


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

000000
ec1f27
ffffff
474747

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Modern fonts, color black, company logo etc
Nice to have
  • Silver foil logo element or logo element that can be punched out to make the card more appealing and memorable to creative types. I have picked some colors below that I like, but since I am a one-man shop doing my first full branding, I am open to suggestions and I respect people who understand more than I do about color association. I want to see creativity flow.
Should not have
  • gaudy fonts, anything too dated, etc

Files
Download all files - 1.0 MB
Payments
1st place
US$160
Total
US$160

Project Deadline
30 May 2015 20:19:10 UTC
Project Upgrades
Bundled project(s)
Business Card Design
more information
US$80

Language

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