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Direct Mail Postcard for new client solicitation
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This customer received 34 postcard designs from 9 designers. They chose this postcard design from alex989 as the winning design.
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US$170
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34 designs
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9 designers
Postcard Design Brief
I need a postcard designed to market our full service accounting and financial services firm to local companies.
Our firm specializes in outsourced accounting and finance - we do everything from book keeping all the way up to financial oversight. We prefer to work on a flat fee recurring revenue basis rather than a traditional hourly fee. We also bring our own privately developed software to assist with the process. This software is proprietary in nature and not available elsewhere.
This card should convey:
1. Transferring financial headaches to a qualified company.
2. Stable access to help.
3. Cost savings.
4. A comprehensive package that allows for the client to take as much or as little as they would like.
I have attached our logo as a starting point. Feel free to engage us with questions and for guidance.
The company name is EssentialCFO.
Target Market(s)
the target market for this project is small businesses in the chicago area (our test market) with annual revenues between 5 and 10 Million dollars
Industry/Entity Type
Accounting
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The project must convey the idea that we are taking administrative burdens and headaches from the client. The idea is that they are outsourcing their back office accounting functions to us while still retaining overall control of the process. The card must convey this concept somehow.
- We are also working on copy - since we are accountants and basically as boring as watching paint dry we are struggling a bit. Feel free to take a stab at copy as well. Keep in mind - we do not need to say alot - ideally we would say in essence "outsource your finance and accounting work to us for a reasonable fixed price".
Should not have
- We are reworking our website as well. The little orange guys and in fact the entire copy will be changing over the next few weeks. We would prefer to avoid using that motif for the card.
