British manufacturer of Electric Radiator requires a fresh looking logo

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This customer received 35 logo designs from 15 designers. They chose this logo design from ATDias as the winning design.
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We need a logo for our new company based in the UK called VeriSmart Heating Ltd. We are British manufacture of electric radiators (heaters) which we have designed to reduce the typical running cost of our customers heating. We use smart controls, verified running costs and that's where our company name comes from (VeriSmart Heating - Verified running costs, Smart Controls, Electric Heating). We would like to use a warm pallet of colours for our logo, which should ideally convey the key elements of our business. The company sells direct to both consumers and businesses so the logo should appeal to both customer types. Ideally we would also like a graphic element to the logo and not just text based.
Target Market(s)
Our products are sold online directly to consumers and via a field based sales team who deal with Business to business sales
Industry/Entity Type
It Company
Logo Text
VeriSmart Heating
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A picture logo as well as text. I have attached a sketch of a logo we like but we do not want to copy this. Please use it as a guide only
Nice to have
- Nice to have a strap line such as - Verified running costs, Smart controls, British built Electric heating.
- I have also attached a photo of a similar looking radiator as an example.
Should not have
- Please keep away from traditional fonts and styles. Primarily this is a new, fresh online business.