• US$160

• 40 designs

• 16 designers

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Logo Design Brief

Dance Connection Studio is a small dance lesson studio in Chicago. The current website is being redesigned and the company does not have a logo. This project is for a logo only. Designs should adhere to the following requirements.
- Should involve the following color of red: #C10001
- It doesn't necessarily have to have dancers as part of the logo but can
- The design should be classy and elegant
- Please avoid gradients in the design...flat is better, however, it is better if it shows some kind of depth like the shape of one person over the shape of another making it look like one is behind the other
- No Ballet themes. This studio does no ballet at all.
- The client decided to go with branding around Ballroom
- Avoid a single type of dance theme like Tango poses. Cannot be a single dance type.
- Please visit the current website to understand the branding at the URL below
Current website at www.danceconnectionchicago.com
- Also look at the icon that the client provided to get an idea (attached file)

Example Logos I dug up on Google Images to give an idea of what I'm thinking

Arthur Murray
https://s3.grouponcdn.com/images/site_images/1457/3604/ami_logo2.jpg
Good
- Abstract couple instead of silhouette looks good
Bad
- Could have chosen better font
- Black and white too plain

Daddy Daughter Dance
http://www.chambleega.com/images/pages/N184/Daddy%20Daughter%20Dance%20Logo.jpg
Good
- Captures the *essense* of the daddy/daughter vibe
- Little girl in a dramatic pose that shows the emotion in it
- You look at that and you just feel what you're supposed to feel when thinking of daddy and daughter
- Awesome logo for its purpose
Bad
- Logo text too decorative...takes away from the daddy/daughter branding

Target Market(s)

Dance Enthusiasts

Industry/Entity Type

Dance Studio

Logo Text

Dance Connection Studio

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Involve this color of red: #C10001
• The logo text

Should not have

• - Should not have anything about Ballet
• - Should not reflect any single type of dance (Tango poses are too tango-centric)

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Files