AD Copy for Print in Magazine
 
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This customer received 30 print designs from 7 designers. They chose this print design from laramings as the winning design.
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Print Design Brief
                            AMS Inform is a professional services company with 3 lines of business.. 
Business Information Report
Background Screening Services
Insurance Claims Investigation.
80% of revenue comes from Background Screening Services. 
AMS Inform is India company and have a coverage of 25+ countries in APAC region+ Middle East which includes Egypt, Qatar, UAE, Iran, Kuwait, Saudi Arabia. 
AMS Inform is more of a global background screening company and not only India specific. 
This AD copy is required for print media in multiple HR Magazines published in India and in international editions across US and APAC region. 
We are looking for a AD copy which conveys the msgs that AMS Inform is a growing global company with emphasis on Background Screening Services. 
We have a very strong brand among our line of business and well respected company hence we are looking for something which can keep that emphasis and also reiterate that you are getting a serious company to work for you which knows how background checks are done in APAC and middle east region. 
I am attaching our past AD copies for your view. This is just what we had used in past and need not follow the same pattern.
We are looking for complete new design and new life to our AD. 
Any help that you can provide would be great. 
resources : 
www.amsinform.com
www.vinform.com - an online verification portal we run under brand VINFORM
http://vimeo.com/56071885 - online video on VINFORM.COM
I am attaching some images .. which I got gone from AD copy guy in India and I hated them. I am not interested in any AD which is similar to the one attached. 
Thanks
                        
Updates
                                                        Project Deadline Extended
 Reason: Only 2 designers have submitted results. 
 Added Wednesday, April 10, 2013
                                                    
Target Market(s)
HR community. Background screening companies and CEO
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- strong msg
 1. File formats (at minimum):
 a) Adobe Acrobat 9 Document (*.pdf) &/or Adobe Illustrator CS3 artwork (*.ai) and
 b) JPEG Image (*.jpg, *.jpeg)
 2. CMYK color
 3. Vector images (not raster)
 4. 300 dpi resolution or higher
 5. Text fonts to be converted to curves or paths