• €120

• 77 designs

• 16 designers

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Logo Design Brief

The requirements of our logo should meet the feeling of the new chosen name for our shop:

Rebranding "Lederwaren Blondeel" raises an important question; What makes Mieke’s shop (= name of the owner) stand out amongst the competition? In the midst of the city, surrounded by flagships, multi-brand shops and online retailers, what is it that makes customers choose Mieke’s store for their purchases and not her competition? The answer is quite simple. Personal service and Mieke’s personality.

Therefor it’s essential to revolve the core of this rebranding about the elements that make this shop successful; Mieke, a feeling of closeness and familiarity. The one element to add is that touch of cool, a touch of modern luxury, to create a ‘brand’ that people want to be a part of.
A shop that encourages them to be daring without pushing them too far out of their own comfort zone. A place that makes them want to spend their money because they want to be part of the lifestyle it promotes.

This is why ‘Maison M.’ is a great new name. Maison recalls that sense of familiarity for both old and new customers, while the M. references a smart wink to Mieke, who’s name, without a doubt, needs to be integrated in the brand in one way or another because she is and will always be the beating heart of the shop.

By keeping the M. as an initial, we honor Mieke’s role and ‘insiders’ will know who ‘M.’ is, but it’s not too much centered around her persona to scare new potential customers off.

Also, by keeping the name French, the shop becomes linked to a higher segment customer, as the French language is subconsciously still the one associated to the language of aristocracy and that effortless French class and style.

This logo must create a whole new visual identity, from billboards to price tags and as compulsory, a complete website redesign as it has to be a real window over the concept.

Target Market(s)

1) Fine quality leather purses: Furla, Coccinelle, Abro, Nathan - 2) possibility to easily adapt for fashion clothings

Industry/Entity Type

Shop

Logo Text

Main: Maison M. + fine leathers // second: Maison M. + fine clothes

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo + Maison M. + subscript (fine leather or fine clothes). black'n white, so it can easily be changed to negative or season colors for multi-season use.

Nice to have

• Strong stylish and fashionable logo which is timeless enough to represent styles like Furla, Coccinelle and Abro through all the different seasons.

Should not have

• heavy logo, lots of big areas with black.