Creative tshirt design for a cause
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This customer received 40 t-shirt designs from 13 designers. They chose this t-shirt design from Plimsoll Line as the winning design.
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T-shirt Design Brief
“One Shirt at a Time” is a new website focused on selling high quality t-shirts with proceeds of the sale of each shirt benefitting a charity. Currently, we would like a shirt design to benefit the Alzheimer’s Association (alz.org). The design of the shirt is mostly open to your interpretation but we believe a successful design will show an abstract relationship to alzheimers with a wider appeal for those just interested in a cool shirt.
Themes might be “mind over matter”, care, brain/mind and memories. Though the actual Alzheimer’s Association logo should not be incorporated.
The design is to be limited to 3 screen printed colors with original artwork only.
Essentially, we are providing a way for people to donate to a charitable cause, while still getting a modern/trendy/stylish shirt.
Updates
Hello,
Added Thursday, June 23, 2011
Thank you for all the submissions. We are working through our final stages and should have a decision towards the end of the week. Thank you for your patience.
Added Monday, July 11, 2011
Target Market(s)
social media shoppers, philanthropists, “do gooders”, tshirt lovers, someone who would buy/wear “Tom’s Shoes”
Industry/Entity Type
Charity
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- "Alzheimers Association" or their logo