Fast-paced Men's Clothing Store "grae"

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Logo Design Brief

We are opening a sleek men's clothing store named grae and are in need of a logo to be used for signage, shopping bags, and business cards.
We are filling a need by creating an upscale, faster-paced, men's clothing store targeting fashion savvy men. Our space will have an executive feel and vintage detailing that in the end, creates a modern/industrial/luxurious yet unpretentious relaxed atmosphere. We will be carrying top designers yet staying away from the traditional stuffy suits. We are catering to the "denim heads" that know what they want from their jeans, guys who want the unique look of Belstaff outerwear, and everyone in-between. I have attached some pictures of the space (which includes a bar and flat screen TV's) to give you a feel for the design. We would like to see masculine designs that use the color gray. We want something simple yet sleek and it must be easy to read.

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Updates

Project Deadline Extended
Reason: We have received some great designs and would like to have a couple of extra days to finish requesting revisions. Thank you for your patience. We have been extremely impressed with your submissions thus far!
Added Thursday, May 21, 2015

Target Market(s)

Located in Omaha, Nebraska. Omaha is in desperate need of a faster-paced, edgier, clothing retailer. grae will introduce a variety of quality designers to the Omaha market. We are a higher-end, lifestyle (everything from shoes to outerwear) store targeting established men (ages late 20's to late 40's).

Industry/Entity Type

Clothing

Logo Text

grae


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We want the logo to be clean and modern but we are totally open to all ideas and suggestions.
Nice to have
  • We were debating on whether we should include the font we've been playing around with for our store logo only because we are not completely sold on it and are open to all font suggestions. However, I have included a picture of the font to give you an idea of a possible look we were considering. All letters were lowercase and the font name is "Neometric regular".

Files
Download all files - 4.1 MB
JPG
Bar Friday, 08 May 2015 14:11:01
Friday, May 8, 2015
JPG
JPG
Payments
1st place
US$160
Total
US$160

Project Deadline
23 May 2015 14:15:12 UTC
Language

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