Fast-paced Men's Clothing Store "grae"

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This customer received 57 logo designs from 28 designers. They chose this logo design from Vetroff as the winning design.
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We are opening a sleek men's clothing store named grae and are in need of a logo to be used for signage, shopping bags, and business cards.
We are filling a need by creating an upscale, faster-paced, men's clothing store targeting fashion savvy men. Our space will have an executive feel and vintage detailing that in the end, creates a modern/industrial/luxurious yet unpretentious relaxed atmosphere. We will be carrying top designers yet staying away from the traditional stuffy suits. We are catering to the "denim heads" that know what they want from their jeans, guys who want the unique look of Belstaff outerwear, and everyone in-between. I have attached some pictures of the space (which includes a bar and flat screen TV's) to give you a feel for the design. We would like to see masculine designs that use the color gray. We want something simple yet sleek and it must be easy to read.
Updates
Project Deadline Extended
Reason: We have received some great designs and would like to have a couple of extra days to finish requesting revisions. Thank you for your patience. We have been extremely impressed with your submissions thus far!
Added Thursday, May 21, 2015
Target Market(s)
Located in Omaha, Nebraska. Omaha is in desperate need of a faster-paced, edgier, clothing retailer. grae will introduce a variety of quality designers to the Omaha market. We are a higher-end, lifestyle (everything from shoes to outerwear) store targeting established men (ages late 20's to late 40's).
Industry/Entity Type
Clothing
Logo Text
grae
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want the logo to be clean and modern but we are totally open to all ideas and suggestions.
Nice to have
- We were debating on whether we should include the font we've been playing around with for our store logo only because we are not completely sold on it and are open to all font suggestions. However, I have included a picture of the font to give you an idea of a possible look we were considering. All letters were lowercase and the font name is "Neometric regular".