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Paper Mailer Design Project - just an internal image (not entire format)
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This customer received 14 flyer designs from 5 designers. They chose this flyer design from eszter as the winning design.
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US$220
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14 designs
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5 designers
Flyer Design Brief
While we have a format for our paper mailers, we'd like to have an outside expert help us with the design depicting our software solution.
We will handle the writing components; we need you to help us come up with a illustrative graphical representation of what our product does! We've included samples of the flyer format.
Business Development & Client Relations: the process of finding new clients (sales and marketing)
Investment Research Management: aggregating and organizing information and data to assess the quality of an investment idea
CRM, Pipeline, and Due Diligence: organizing all relevant contacts, all investment ideas, and tracking the maturation and validation of an investment idea
Data Aggregation: The assembly and organization of more detailed information (financial data, reports, fund profiles) to support the investment in the validated investment ideas from Due Diligence
Portfolio Management: Managing the portfolio of investments (stocks, funds, direct investments in companies)
Analysis and Reporting: Conducting analysis of all collected data and performance, and generate reporting from it.
At this point, the "cycle" actually stops.
Updates
AN example of a prior (dated) graphical illustration we used is available here.
Added Thursday, April 04, 2013
We had to revise the original cycle which has been uploaded. The start is at Business Development and Client Relations.
Added Monday, April 08, 2013
Project Deadline Extended
Reason: The deadline has been extended to increase time for developers to improve their designs considering we had 1/6 of the process revised.
Added Wednesday, April 10, 2013
Project Deadline Extended
Reason: Extending due to US holiday. Will have decision on Tuesday.
Added Sunday, April 14, 2013
Project Deadline Extended
Reason: Working on final design with preferred artist.
Added Tuesday, April 16, 2013
Target Market(s)
Educated US Caucasian males, ages 30-60. They invest in funds, stocks, and companies.
Industry/Entity Type
Investment
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Color
Our product needs to be the center of the process (Dynamo Institutional Investor Edition)
The size needs to be 5.5"h x 9"w with a DPI of 300 or greater
The "cycle" actually needs to stop after analysis and reporting (it doesn't feed back into Investment Management Research)
Nice to have
- This is fairly open to you; we'd like to minimize the written content and go for a more visual representation.
Should not have
- We've traditionally used fonts like Helvetica, Tahoma, Arial, and Franklin. We're open to alternatives.
