• A$320

• 154 designs

• 28 designers

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Logo Design Brief

Need a brand/logo for new Thai Massage Shop, located straight in The Corso (wide and busy pedestrian street in the heart of Manly, Sydney, NSW). The location gets lots of foot traffic, so the name, logo and visual need to work well on attracting the walk-ins from the street.

Name: I have not decided a name yet, so perhaps the creator of logo would have a good idea based on requirements or use one of these i've shortlisted:
- Seven Angels Thai Massage
- Thai Angels Massage
- Magic Touch Thai Massage
- Thai Touch
- Awesome Thai Massage
- Chillax Thai Massage
- Zen Zen Thai Massage
- Lil' Escape Thai Massage
- Mush Thai Massage

Requirements for the brand:

1st. ATTRACT WALK-INs WITH VERY LIMITED ATTENTION SPAN
Be very CLEAR that it's a massage service even with very limited attention share, as people are walking past many logos and businesses in the area, how do we differentiate, stand out and attract walk-ins?

2nd. DIFFERENCIATE, THAI MASSAGE SHOP 2.0
The brand has to be different from all other 1000's of "Traditional Thai Massage Shops", fresh, current & sexy as a brand (but not suggesting that we are offering sexual services, which we don't). Have been playing with an idea of using anime / animation on the marketing visuals (light-boxes) in general, as nobody is doing that at the moment.

The key is to find a way to be clearly fresh and make people go "Wow! I've never seen a brand / logo like that." but still have the DNA of Thai Massage tradition intact in it.

3rd. SCALABLE, BRANDABLE, FLEXIBLE USE
The logo needs to be Brandable and not directly tied to Manly or The Corso as the plan is to open. Possible to use on a light box, printed in B/W or in mono-colour, stitched on apparel.

NB! Additional incentive: whoever gets this job, will also have a chance to get the light-box designs, printed materials, promotional materials etc going forward.

Target Market(s)

walk-ins from The Corso, men, women, mostly 20 plus

Industry/Entity Type

Massage Therapy

Logo Text

Name + "Thai Massage" + potential slogan..

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must differentiate clearly from the other 1000 massage places & work as a chain brand with multiple locations in the future. Make you notice it in the busy street with lots of competing signage (see the attached image, the door and light box saying "for lease" is the property) curious and confident to step in as the property is 3 steps down from the street level.

Should not have

• Not suggest that is a brothel or establishment offering sexual services of any kind. Not too fancy and glamoures as it is a beach area and people come there with flipflops and swimsuits.

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