Hong Kong based Luxury car service offering a premium, affordable private transportation experience

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This customer received 143 logo designs from 24 designers. They chose this logo design from aftrmidnite as the winning design.
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- Bundled Project 2
Logo Design Brief
We are looking for a unique logo design for a new start-up company based in Hong Kong called 'LuxCars'.
We provide a luxury private car experience/service for our clientele.
We would like to see designs that use black, gold, rose gold or other colours associated with luxury. We want to be able to put the logo onto multiple mediums like umbrellas, shirts, pens, notebooks, etc.
We are interested in ideas that consider the name 'LuxCars' in two different colours (e.g. gold/rose gold and black, etc). We also are interested in having a business card that is black on one side and white on the other (but open to ideas). Also having 'Hong Kong' could be an interesting option for us. Further designs that could make LC and/or LuxCars into an emblem logo would be considered (e.g. emblem logo above with word mark logo below?)
The final design should be clean/simple, sophisticated and subtle, and communicate luxury and elegance.
Any design that is chosen by the company will be used for the development of our business card, website and future digital marketing mediums (e.g. smart app launch). We hope to offer the chosen designer future long-term business.
Target Market(s)
1. Anyone looking for airport transfers, hotel transfers or half/full-day private car hire.
2. Individuals looking to hire private transportation for special events (e.g. weddings, proms, anniversaries, date night, etc)
3. Individuals looking to hire private transportation for charity events/fund raisers.
4. Corporate companies (finance firms, private equity, etc)
5. Anyone
Industry/Entity Type
It Company
Contact Information for Business Card
One side - just the logo on
Other side - name, title, private email and booking email, office number, mobile number, booking number
Logo Text
LuxCars
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean and simple design
- Elegant and subtle colours and text
- Sophisticated and subtle design
Nice to have
- Black on one side, white on the other (of the business card)
Should not have
- Anything tacky looking
Payments
Total
A$160
Project Deadline
06 May 2015 11:06:20 UTCProject Upgrades
Bundled project(s)
- offering A$49 business card design to winner
- offering A$49 business card design to winner