Logo Design for online start up jewellery company

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This customer received 42 logo designs from 11 designers. They chose this logo design from Soho as the winning design.
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I need a logo designed for a new startup business called Charmcaster.com.au located in Sydney.
The site will focus on selling several ranges of sterling silver charm related products similar to Pandora
1. sterling silver charms of various types, including Swarovski, pearl, gold elements, miniature opening boxes
2. charm bracelets
3. Charm necklaces
4. Charm earrings etc
The ranges names are being developed, but will tie in with the general theme of mystic charms, romance, elegance, simplicity.
The logo will need to have a vertical and horizonal version for embossing on small pieces of jewellery, plastic packaging, small boxes, ribbons etc
Target Market(s)
Predominantly female, age range 13-55
Industry/Entity Type
Plastic
Logo Text
Charm Caster
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.