• C$320

• 81 designs

• 32 designers

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Logo Design Brief

We’ve grown a lot lately and our logo needs an upgrade to go with it.

We are a full facility race track that offers tons of exciting programs. We have full 3km road course, a drag strip, camping and much more! We have programs such as Exotic Dream Car Experiences, Open Car Lapping, Test and tune nights and national events. Although it’s Toronto Motorsports Park, the track itself is located in Cayuga, ON.

We’re looking for a new logo that encompasses both the drag strip and the road course in a fresh new way, while still appealing to a lot of the older generation. Our old logo is too busy and cannot easily transfer to other mediums.

Check out our website to get a better feel of our facilities as well as our programs and maps of the track.

Target Market(s)

Our road course appeals to the 18-35yr old market, while the drag strip is primarily 35-55 which is why we need a logo that combines the best of both worlds.

Logo Text

Toronto Motorsports Park Cayuga

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must Say: Toronto Motorsports Park Cayuga (Cayuga can be under it, or off to the side but still needs to be in there)
• Simple – must convert to greyscale easily, and can be embroidered or stencilled (less layers and small details the better)
• Colours: ONLY black/white/red – any shade
• Use of racing element Eg: track, flag, wheels etc.
• Only one type face. Must not have more than one. This also needs to be a non cursive or written font.
• Flat 2D design with no 3D, beveling, embossed elements.

Should not have

• Anything 3D, the simpler the better.
• NO patterns. Eg text filled with pattern.

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Files