Logo for Mobile App Company
- Guaranteed
Logo Design Brief
                            We are a start-up company based in Sydney Australia that develops innovative mobile applications for consumers.  Our initial product is iTraffic - an app for the iphone that alerts drivers of approaching speed cameras, school zones and traffic delays.  Over time, we will create additional applications for other uses and also extend to all platforms (iphone, android/google, blackberry, etc)  Therefore, do not focus on traffic at all but rather what the mobile web can enable for consumers. 
Our name is a combination of App (Application) and Ovation (Innovation).  The mobile web market has finally emerged after many false starts, and this will change how consumers use the web in their daily lives.  It will enable many new experiences as the original introduction of the internet in the 1990s.  We want to help create this innovation and transform experiences.
                        
Updates
                                                             here is the website (no content).  don't limit yourself to current colors or font type.
http://www.appovation.com/
                                                    
                                                             Note 1 - "Ovation" can also stand for applause!  also a positive connotation for a consumer app if folks are happy with their experience.
Note 2 - I am also open to using a small "o" in the brand.  or the capital "O".  so feel free to use either "Appovation" or "AppOvation" depending upon the design structure that fits.
                                                    
Target Market(s)
AppOvation is the parent entity that will develop consumer facing apps.  The logo should both work for consumers who will see the company that built the app, as well as for potential corporate entities who want to partner with us in the new mobile space.
Industry/Entity Type
It Company
Logo Text
AppOvation
Requirements
Must have
- focus on fun and innovation.
 
- simple and clean lines. (apple is great example of logo and direction)
 
- include logo and brand name "AppOvation" (capital A, and capital O, no space in between)
 
- hi res files.  3-4 colors max.  
 
- need on both white and color backgrounds. 
 
Nice to have
- open to different colors as well as fonts.
 
Should not have
- not for business applications, but still professional.
 
- not too techy, or juvenile.