• US$160

• 27 designs

• 12 designers

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Logo Design Brief

The Foundry is a new company designed to showcase new talent to the TV commercial advertising industry.

The logo should represent the strength and solidity of cast iron, and should feature cast iron/rust/cold steel when thinking of colours. Built to last - immovable. I'd imagine it being dark and moody as opposed to light and fun.

Logo should include "THE FOUNDRY" and "CASTING AGENCY". I prefer all capitals at this stage, but could be swayed otherwise by the right design.

Logo needs to be suitable for turning into full office suite of marketing material.

Target Market(s)

Advertising industry

Industry/Entity Type

Advertising

Contact Information for Business Card

Garry Taylor
Mobile: +63 (0) 917 545 8000
Email: garryntaylor@mac.com

Logo Text

THE FOUNDRY CASTING AGENCY

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should depict strength and solidity - like a foundry casting in iron. The colours must consist of a pallet of rust and cold steel, or a mixture of these colours.

Nice to have

• A three-dimensionality to the characters would be nice. I see the same logo being used in three dimensional letters on the wall of the office. Again, depicting a 'cast in iron' image. Maybe even a dark background.
• Secondary thinking of the 'Foundry' concept alludes to having been 'found' or located. I.e talent that has been found and presented to the industry.