• US$160

• 127 designs

• 69 designers

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Logo Design Brief

We need a logo design for a new company based in the North East USA called Double Nickel. We build luxury age restricted residential communities attached to exclusive country clubs. The final design should be welcoming and communicate sophistication, luxury, exclusivity, energy. Images of similar in feel to the buildings / property, club and amenities we aim to offer are attached.

Target Market(s)

affluent adults 45-65 who stay at luxury 5-star resorts, travel business class or first class, and buy expensive real estate. Refined tastes.

Industry/Entity Type

Residential

Logo Text

Double Nickel

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• (1) Distinctive font that is Modern, Clean, Contemporary
• (2) Typography design (just name) that works as a standalone logo. It also must be clean, distinctive, powerful and feel affluent /rich
• (3) Font color should be black or in the grey spectrum

Nice to have

• (1) If an image is used at all it should be an image that reinforces the business proposition / product (luxury resort-like residences) but is discreet and integral to the logo design.
• (2) If lines are used to punctuate the text then they should feel integral to the design, be minimalist and not distracting.

Should not have

• Flourishes and fussy embellishments that old and dated

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Files

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