• US$200

• 70 designs

• 23 designers

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Logo Design Brief

HOTEL RUTHERFORDNAPA VALLEYDEBUTING FALL/WINTER 2015We need a logo design for a new boutique hotel in Napa Valley. This is a historic renovation and re-branding. Please see the details on the property below. Note: This is a little sister property to www.hotelyountville.com. Please refer to their website. Thus; we would like a symbol and font noting that Hotel Yountville is more contemporary than this restoration...Blend the styles of hacienda with contemporary touches please. Guest demographic is geared global 25-65 - lots of millennials to progressive baby boomers.Nestled in the idyllic and prestigious hamlet of Rutherford in Napa Valley amid famed vineyards, Hotel Rutherford will reflect the best of California style: natural textures, Spanish influences and plenty of light. Experience this sophisticated take on traditional hacienda style with earthly hued accents, tailored furnishings and heritage wood elements.Spanish style architecture, with its welcoming arches, terra cotta roofs and lush interior courtyards is easy to appreciate. The hotel was originally envisioned and developed over three decades ago by Napa Valley sculptor and designer Mary Tilden Morton. (Morton Salt, Tilden Park and BV Vineyards) She combed the Americas for accents and accessories that channeled the heritage of early California settlers. A thoughtful renovation is underway to restore the beautiful hacienda architecture and century old white oak beams. Contemporary comforts join seamlessly with the heritage components in this intimate 26 room petite hotel. • 17th century Andalusia inspired solid walnut beds• Well-designed suite style living areas• Custom furnishings• Eco surround Fireplaces• Video streaming ready-flat screen TV’s with BYOC and BYOD capability• Private Patios• Lush courtyard with pool, spa, fountain and relaxed lounging• Property wide complimentary wi-fi• Neighboring the famed BV Vineyards tasting room and Rutherford Grill

Target Market(s)

millennials to progressive baby boomers-affluent

Industry/Entity Type

Hotel

Logo Text

HOTEL RUTHERFORD

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Font styles to use

Other font styles liked:

• one letter decorative okay

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a symbol reflective of hacienda style and text - see sister hotel www.hotelyountville.com

Nice to have

• a mix of contemporary and historic...perhaps something evocative of Mexican tile in the symbol

Should not have

• anything that resembles a chain hotel