Capital Campaign

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This customer received 33 logo designs from 18 designers. They chose this logo design from MemoCo as the winning design.
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Logo Design Brief
We would like to create a logo for 3-year capital campaign (basically, a fundraising campaign).We would like to include elements of our existing logo, which can be viewed at www.womensfundms.org. We really like the yellow/gold color of our existing logo and, if possible, would like to incorporate that color into the campaign logo. The PMS is 124 for our yellow logo. We would also like to use the phrase "it takes you" in the logo. This campaign is to raise money for the Women's Fund of Mississippi, a public foundation in Mississippi dedicated to grantmaking and advocacy for issues that impact women and girls. Our goal is economic security for women. see website to learn more about our mission.
Target Market(s)
Individuals: college educated, upper middle class to upper class, engaged in community efforts, leaders in community
Businesses: potential corporate donors
Industry/Entity Type
Security
Logo Text
It takes you
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have phrase "it takes you"
Nice to have
- similar colors as current yellow/gold women's fund logo
Should not have
- flowers, animals, purses, money representation, pink, purple, state of Mississippi, magnolia flowers