• C$320

• 516 designs

• 158 designers

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Logo Design Brief

We need a logo design for a new company based in Calgary, Alberta called Touchpoint Law. We are primarily a business law firm and committed to providing high quality work product, fixed fee billing and online client portals and virtual communication options for clients. In other words, it is a modern day law firm.

What is touchpoint? Touchpoint is defined as "a point of contact or interaction, especially between a business and its customers or consumers". I urge you to keep this definition in mind while designing a logo for the law firm. I further urge to research this definition, it may help with creating an appropriate logo design.

Colour? I have spent sometime researching the "perfect" colour for the logo. However, there appears to be no one "perfect" colour or combination of colours. Any colours chosen must reflect trust, professionalism. I understand blue and orange to be good colours, but I am not opposed to, and even welcome various colours for the project.

Design? The word "Touchpoint Law" must be easily visible. Very easy to read font and font design will best to use. Please keep in mind that the logo will go on business cards and stationary, including envelopes and letterheads, so please design logos accordingly.

I am looking for a design that is modern, catchy, and stays away from the traditional "law firm" designs including the use of gavels and weigh scales in the logos! The final design should communicate trust, professionalism, productivity, quality and growth.

Update1 (April 13): Please provide designs with white and black background if possible. Thank you. Other background colours appreciated, but not required.

Target Market(s)

Primary: Any business owner seeking a lawyer for business services.
Secondary: Any individual looking to purchase a property, or seeking immigration services in Canada or wants to do Wills and Estates.

Essentially, a logo that will capture the entire market looking for legal services will work well.

Industry/Entity Type

Law Firm

Logo Text

Touchpoint Law

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Calibri, Helvetica, or anything else professional

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have font that is easily readable. Logo should work on anything from stationary to business cards to coffee cups. I.e. shrinking or expanding shouldn't change the look, feel, readability significantly.Creative, modern design that catches the eye.

Should not have

• Font that is difficult to read. Something that does not look very professional.