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Logo Design Project for New Liquor Brand/Company
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This customer received 88 logo designs from 25 designers. They chose this logo design from masher as the winning design.
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US$400
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88 designs
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25 designers
Logo Design Brief
We need a logo for a new liquor distillery/liquor master brand.
The logo will appear on corporate communications materials, liquor packaging (labels, secondary case pkg, etc.),
We see the brand being clean/fresh, sophisticated yet approachable, multifaceted (a logo that would work across multiple spirit lines, i.e. vodka, bourbon, tequila, etc.).
We would be open to these logo styles- wordmark, wordmark/abstract combo, or similar.
Logo color is secondary in importance as on liquor packaging, white is predominant so it stands out. However, we would possibly use more color on corporate communications, etc., so colored logos are acceptable.
The final design should allow for usage across all business areas, including bottle labels, embossed bottle stamping, premium items (caps, shirts, etc.), signage, corporate communications, etc.
Thanks for your interest in this project and we look forward to being surprised by your creativity.
Updates
Hello, I have just added some images of a semi-proprietary bottle we are looking to use for the brand. We would emboss the logo on the side (either vertically or horizontally- TBD), then either use painted on/serigraphy label or pressure sensitive (depending on the final detail of the package design).
Added Thursday, March 21, 2013
Project Deadline Extended
Reason: Not getting enough ideas.
Added Tuesday, March 26, 2013
Project Deadline Extended
Reason: Holidays got in the way...and need more time for focus group.
Added Tuesday, April 02, 2013
Project Deadline Extended
Reason: Have been on Spring Break vacation for 2 weeks and haven't had the opportunity review new designs and complete decision.
Added Monday, April 15, 2013
Target Market(s)
Target market would be consumers of other mid-upscale liquor brands, including Patron, Skyy Vodka, Maker's Mark, and other currently hip spirits.
Industry/Entity Type
Communications
Logo Text
URBAN- for brand logo; URBAN DISTILLERS- for Distillery/Company
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Logo must have oomph/appeal at the shelf level. The liquor business is a very competitive environment and the logo must reach out to a prospective purchaser and capture their attention.
Should not have
- While the name URBAN suggests inner city graphics such as graffiti, etc, we want the logo to appeal to all races, creeds, sex, etc. So, let's shy away from too specific of urban lifestyle please.
