• €125

• 15 designs

• 7 designers

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Banner Ad Design Brief

For the purposes of running banner advertising in Singapore, UNICEF would like to develop banners for this campaign with following specifics:
- 2 dimensions: 234x60: GIF/JPG, 30KB, Animation duration up to 15 seconds; 160x600: GIF/JPG, 40KB, Animation duration up to 15 seconds
- campaign: general appeal for one time donations
- UNICEF logo to be placed inside banners
- photography to be provided by UNICEF

These banners would lead to a dedicated landing page on UNICEF's global fundraising website Supportunicef.org.

Target Market(s)

Singapore, English language

Industry/Entity Type

Advertising

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - UNICEF logo
  - CTA text:
  
  You can make a difference for children. Support UNICEF - donate now!
  
  (optional: You will save lives, protect childhoods and give children the chance to go to school.)
  
  Call to action should ideally be quickly visible - the objective of these banners is to encourage donations so users should know this clearly.

Nice to have

• Our typeface is Univers – a Sans Serif typeface that is
  clear and highly legible. The type alignment for all our
  communication is flush left or justified. The Arial typeface should be used in cases where
  Univers is not available.
  
  For web-based applications, we use Univers in graphics
  and Verdana font for all HTML text, including
  body text, headers, captions, and links.
  
  Use of alternative fonts is encouraged but avoid playful/childish and hard-to-read fonts.

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Files

Download all files - 1.0 MB