Family Photography A5 Invitation to prospective clients
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This customer received 19 flyer designs from 8 designers. They chose this flyer design from Ushan sampath as the winning design.
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Flyer Design Brief
A restaurant will give me public space at their entrance to promote my family photography. I need an A5 vertical layout design for a card to 'invite' potential clients to call me. I am a portrait photographer in Perth, Western Australia. The A5 cards will be taken away by potential clients. They are encouraged to call the studio to register their interest with a view to having a very beautiful family portrait in the studio or on location. This will save the family $250 because the fee will be waived. Locations for photography can include a sunset at the famous Cottesloe Beach or parks in the Western Suburbs of Perth. Prefer Indesign work file so that I can change images for reprints later. Will be happy to give extra ongoing work to the successful designer on future projects. I'm happy to take positional images in the design and change them later.
Target Market(s)
Women mainly in the 30 to 45 years age group
Industry/Entity Type
Restaurant
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Call to action and lively design that gets attention. Prefer to have some similarity with style of web site fisherphotography.com.au
Nice to have
- Prefer not to have the look of fake 'competitions' but rather an invitation to have a beautiful experience and with the opportunity to purchase a beautiful piece of art that celebrates their family. See word doc for previous idea with 'win a portrait...' Some of the words might be useful. More here... Geoff Fisher’s photography hangs on thousands of walls in Perth’s homes. His family portraits are not so much photographs as works of art, each one perfect in its own way, a unique interplay of light, shade, colour and composition. They’re the ones that make people say more than just, ‘Oh, nice’. They make people linger and say, ‘Wow, amazing!’.
Should not have
- Avoid too much emphasis on cost. I am not competing on cost, but rather trying to inspire the potential client. See word doc for previous idea with 'win a portrait...' Some of the words might be useful.