Personal and executive assistance - concierge

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This customer received 77 logo designs from 27 designers. They chose this logo design from Esolbiz as the winning design.
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Logo Design Brief
We need a logo for our new company, we target medium to upper class people/ families to help them with everything to do with their homes / offices, like a concierge service, shoping, subcontracting services like (cleaning, gardening, pool maintenance, babysitting ) , cars (washing, servicing, refuelling), paying bills, helping with conferences. We sell peace of mind. Our slogan is "We make your life easier"
Updates
Project Deadline Extended
Reason: We recently upgraded the briefing, therefor we would like to extend the deadline so the designers have more time.
Added Thursday, April 9, 2015
Target Market(s)
Medium to upper class families or executives
Industry/Entity Type
It Company
Logo Text
Extramile-Sydney
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Symbol, Extramile-Sydney ( Extramile bolder lettering than Sydney) and Personal and Executive Assistance.
Nice to have
- An idea linked to concierge service.
Should not have
- Not more than 2/3 colours. Local city references/ symbols