Fantasy Football UX Style Guide & Sample Pages (NFL - not soccer)

Winner
Contest winning design

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This customer received 35 web designs from 7 designers. They chose this web design from pb as the winning design.

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  • Closed - Design Selected

Web Design Brief

Happy April designers!! We are looking to establish a relationship with a killer designer who can work with us on establishing an exciting, professional UX that is delivers a great experience and leverages the powerful technologies of react.js and other 2015 advancements.

Our ideal design team can be one or more people -- but is responsive to feedback, has "no ego" in his/her designs and is willing to go the extra mile to get the job done well. We expect several iterations before any design is considered final. If this excites you - jump in!! If you think working together in an iterative fashion would frustrate you -- please stop now. We will give lots of feedback and ideas. The UX resulting is very important to us.

The site that we are building is related to NFL football. If you have no experience watching American NFL Football -- please stop reading. If you enjoy this game and would like to design UX elements that have an affinity -- please join this design contest.

As a starter project -- we are going to ask that someone review the designs that we have received for a variety of project design competitions. You will notice that they are all pretty disjointed (from our opinion) and also a little 2005 from a design perspective. The winner from this competition will assemble an accepted, killer design that will bring all of these "pages" together into a common design. We would like to see each page in the concept.

Ultimately, what this amounts to is a common style guide that delivers on the strength of the existing brand & logo (files 1 & 2) --- and hopefully -- takes it, and the pages to the next level.

Please note: While our ideal partner will give us an iteration of each page in the new design style guide -- the style guide itself is what is the most important deliverable. We won't expect every page to be perfect. We realize that will take some additional project work.

Target Market(s)

fantasy sports players

Industry/Entity Type

Work

Number of Pages Required

5+ page


Font styles to use
Serif
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

ec1f27
ffffff
161616
959595

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must Have:
  • - A strong sense of brand (please feel free to ask questions; logo is in file 1 & 2)
  • - A strong understanding of what resonates with fantasy football players
  • - A STYLE GUIDE -- I mention this above but this our primary deliverable for this project. We are looking for an awesome style guide that can be used to deliver any page / mobile app regardless of what is on it. [file attached for example of what a proper style guide looks like. We would like to see this expanded upon]
  • - We are looking to see the style guide applied to a variety of page types (examples are shared in the files below -- home page, blog home page, blog item page, specific pages of importance.) This will give us a sense of how the style guide holds up and if we need some new areas addressed in it.
  • - We recognize that each page doesn't have to be pixel perfect, and we are willing to take that on as additional project work if the designer would like it.
  • - An design that is "easy to read" but conveys excitement
  • - We deal with a lot of "sports analytics" so understanding what makes for a good chart is helpful. (if you want to use examples from d3, that is even better)
  • - An understanding for how to visualize date & trends in data (see above)
  • - A modern REACT.JS like look; not looking for styles from 10 years ago
Nice to have
  • - Fresh new takes on the layouts included here.
  • - Suggestions for how to make the logo more 2015
  • - Creative, visionary ideas
  • - Questions for what the screens attached are meant to portray (we'd rather you ask)
Should not have
  • - A new logo or color palette. We like what we have and have an established presence here.
  • - We are looking for pure, kick-ass design at this point. We don't want it coded.
  • - There are many elements that we like from the concept pages below. You don't have to redesign everything. What we don't like is that the UX is not great, and there is no common styling. Also the design itself feels a little "dated" and "dark" in some areas. We are hoping for something more exciting and fresh.

Files
Download all files - 8.0 MB
PNG
PNG
logo-128 Sunday, 05 April 2015 02:25:07
Wednesday, April 8, 2015
JPG
JPG
JPG
JPG
JPG
Payments
1st place
US$370
Participation payments x 4
US$10
Total
US$410

Project Deadline
15 Apr 2015 02:45:43 UTC
Language

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