• US$380

• 25 designs

• 7 designers

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Packaging Design Brief

This is a new company and the first product so you have plenty of flexibility and creative license.

Concept: Health products, mostly herbal, from different cultures around the world. Most are drawn from traditional indigenous healing sources-adapting the best from traditional cultures and cultivating them for the West. The focus is right now on Asia, but will expand to other regions. Over-arching concept is health-promoting and wellness. I'm trying to modernize and make relevant and accessible for Westerners traditional healing, therefore the package should reflect that blending but with a definite modern, friendly, and upbeat feel.

The brand is called World Vitae, you can check the website (worldvitae.com), but right now it is just a blog (that will be redesigned).

Product: Chinese Medicine formula of herbal tea. This formula is for weight loss, and will be advertised as such. However, the packaging design should not reflect that; one descriptive sentence about the weight loss benefit is fine, but I don't want a big picture nor title.

Goal: I want to keep the package classy, fun, attractive and a bit professional-something you'd be willing to stand on your desk at work.
For the individually wrapped bags, I want them portable and classy-interesting as well. Something you can throw in your bag or pocket and take with you and maybe show off to your friends. The fact that its a weight loss tea remains a secret.

Sales channels: Online, through alternative health practitioners (naturopaths, Chinese medicine doctors, homeopathic, etc)

Packaging:
3g of tea (1 serving) in pyramid style bag. If you don't know what I mean, see here http://www.alibaba.com/product-gs/205178546/pyramid_tea_bags.html
1) First decide: tag or no tag. If tag, design the tag.
2) Each pyramid is individually wrapped. - You need to design this.
- Don't make some huge bulky packaging that is impossible to pack into larger boxes or to throw into a purse. (For example, these are a bit too big, http://www.thedieline.com/blog/2009/1/18/ceremonie-teas.html)
3) Design the outer container. I'd love a box that can turns into a dispenser, such as:
http://www.thedieline.com/blog/2010/3/12/temae-tea.html
http://www.thedieline.com/blog/2010/12/15/cosy-tea.html
lovelypackage.com/wp-content/uploads/2009/02/spork.jpg
http://www.thedieline.com/blog/2010/1/6/steven-smith-teamaker.html

Think about how the inner packaging will fit into the box.
- Added June 14-
If you're looking for other inspiration... The image is my simple 1/2 size business cards. Back side flower, front side text. All the flower pictures I took myself. If you feel inspired, I can send them.

Target Market(s)

White-collar adults, mostly (though not limited to) females in western countries, aged 20-50 who are interested in tea, health, or weight loss.

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Front Side have:
  Identity Statement (you can choose "Herbal Tea" "Natural Herbal Tea" "Chinese Herbal Tea" or "Natural Chinese Herbal Tea")
  XX Pyramidal Tea Bags, Net Wt. XXoz (xxg)
  
  And have an 'Information Area' for Nutrition facts, ingredients list, "Made in China," address
  
  Website URL: http://WorldVitae.com on as much of the packaging as possible.

Nice to have

• Overall concept/design transferable to other products (future teas, herbal supplements, items for health)

Should not have

• Should not look like, nor have the sense of being, weight loss tea. I want to avoid that stigma.
  Should not look too much like medicine.
  Should not look like imperial China.

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