• US$595

• 372 designs

• 95 designers

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Logo Design Brief

C.P. Construction Company Inc. is a underground wet utility contractor. In other words that means we install water, sewer and storm drain pipe. Not the household piping but the big stuff in the street. You may have seen companies like ours installing big pipe, causing traffic on your way to work.

CP was established in 1966 in Upland, California and has never had a logo. Next year we will turn 50 and I would like to have a logo set before then. I want to introduce some flair to the logo when we turn 50.

CP is a family owned business with 3 generations in the company. The family immigrated to Upland, California 4 generations ago. The area here is historically know for vineyard and citrus groves, route 66 and we are in the foothills with Mt Baldy Mountain range in our view.

I'd like the logo to look like it could have come out of the 60s. Or iterated off a logo created in the 60s. I am not looking for hippie 60s.

The closest thing we have ever had to a logo is our business card. I have uploaded one for you to see.

Iconic items for our industry: Excavators, Backhoes, Large pipe 30"+ in diameter, Hard Hats, and Construction Blueprints.

I think the letters "CP" could be used creatively to create the logo.

Colors: Red Black and white or Orange Black and white.

I'd like the logo to look good in black and white as well as in color.

Simple over complex

Professional over casual.

The final design should communicate a strong company with years of experience in construction, but also a family business that has been in the community for just as long.

I am not sold on the logo having to be one way over another. Quality will decide in the end.

Our cards have always had the words "water, "storm drain", and "sewer" on them.

3/31/15 Update

From seeing the submissions so far here are some overall comments:

Avoid graphics that could confuse us with a home builder or a plumbing company.

If you are going to make "CP" a logo element it should not be in a font.

So far I seem to be preferring ones that use the CP as a design element along with another graphic element. i.e. Pipe, hard hat etc.

Some other items that I didn't mention earlier that scream our line of work:
A traffic cone.
Firehydrant.
Ladder.

Update #2.

I have uploaded a bunch of jobsite photos to help you get a feel for the work.

Update #3
I added a snippet of a construction plan. I think that might be a source of inspiration. I will upload some full plans too.

Target Market(s)

Cities, Municipalities, Water Districts, Home Builders and Developers.

Industry/Entity Type

Utility

Logo Text

C.P. Construction Company, Inc

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• anything that makes us look like a home builder.
• - I have seen many rooftops etc that look like we build homes.
• anything that makes us look like a plumber.
• -Avoid having pipes that look to much like things under a sink or Mario Bros.

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Files

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