• US$160

• 66 designs

• 17 designers

---

Character Design Brief

Logo for a brand new shaved ice company. The logo should work on a mobile truck as well as a outdoor kiosk, or mall kiosk. Colours should be bold and stand out clearly.
The product is Hawaiian Shaved Ice, and the hero product is Rainbow Ice. See Image.
The location of the product will primarily be outdoors, and sold during events and sport meets.
The product is priced for the mass market, but priced somewhat slightly higher than competitors within the same range. Therefore, although its targeted to the mass, its primarily looking at the mass affluent segment.
The logo will be used as a centerpiece design for our mobile van, kiosk, cups and business cards.

Target Market(s)

Kids and Young Teens (Aged 3 - 15)
Mother to young kids (Aged 25-35)

Industry/Entity Type

It Company

Logo Text

Waikiki Ice - Famous Hawaiian Rainbow Ice

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A signature Polar Bear with Rainbow colours strategically placed either on body or through a accessory or clothing item (example a hat), or both.
• Signature Polar Bear should be in "action" body language - example, gesturing, consuming the shave ice, surfing or something..
• The Word "Waikiki Ice"

Nice to have

• A fun looking Polar Bear that kids would be attracted to

---

Files

Download all files - 4.3 MB