New online auction company needs a logo.
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This customer received 59 logo designs from 16 designers. They chose this logo design from kicha as the winning design.
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Logo Design Brief
My company is SWFL Auctions & Liquidations, LLC. I would like the name of my company as well as some kind of emblem or design in the logo. The SWFL in the company name stands for Southwest Florida so I am not against using a map of Florida or of Southwest Florida, from Tampa Bay down to Naples but am not completely commited to it if something else speaks to me more. Most auctions use a gavel as their logo and it is very recognizable, which is a good thing, but in most cases is also very generic. My company will be a primarily online auction business. We will have a catalog of items for people, mostly local, to bid on and the highest bidder wins the item. The merchandise we will primarily sell, but not limited to, will be entire estates, furniture, antiques, collectibles, household goods, etc. I plan on using this logo as the centerpiece on my website, which is about to begin construction, as well as business cards, hats, shirts, signage, etc. so eye catching, recognizable, and/or memorable will be a great plus. Thank you in advance and am very excited to see what you can come up with
Target Market(s)
Auction crowd, buyers and sellers.
Industry/Entity Type
It Company
Logo Text
SWFL Auctions & Liquidations, LLC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must have my company name as well as some kind of emblem, character or design to it.
- I would also like the emphasis more on the words Auction & Liquidations, I would really like for those two words to stand out.
Nice to have
- My website will be designed in red, white, and blue so something that would go with that as far as colors would be nice. It does not have to be red, white, and blue though but color would be nice and if you do chose to go with red, white, and blue it does not have to be patriotic in theme but I am open to that.
Should not have
- Can not think of anything I am completely against, very open minded.