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cosmetics need shampoo label of first product (hopefully many more to follow)
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This customer received 36 packaging designs from 13 designers. They chose this packaging design from Soluciones Creativas as the winning design.
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£120
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36 designs
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13 designers
Packaging Design Brief
we are starting this new project with the creation of the first of a range of shampoos: Design of facing comprehend creation of logo and facing of the product, we want to achieve a brand recognition and facing that makes our product and product stand out, see briefing attached.
We want to have a degree of personality but also give a tone of professional brand.
If project takes off, then more product to design and more resources available.
Target Market(s)
consumer looking for a professional shampoo but not at hairdresser at convenient price and size (1 litre with pump) bottle of white plastic
Industry/Entity Type
Cosmetics
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- as this shampoo is for damaged hair, green colour is the one that symbolise this category see Kerastase Resistance
- we want that the bottle stand out from the crowd and that people get that is a professional brand so the logo proKare must be seen and the colour most make a difference in the shelves
Nice to have
- good balance between some personality and & professional
- not too white (as will not stand out in white products shelve) but not too colour as they may then merchandise in the shelve with coloured product
- big fonts easy to read
Should not have
- too clinical, to boring,