• A$865

• 759 designs

• 180 designers

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Logo Design Brief

Dedicated Systems Australia is a leading distributor of specialist computer products, software, firmware and hardware to a number of niche industries in australia and new zealand

Our current logo was designed years ago and has served its purpose which was to appeal to customers and suppliers in the defence community.

Over the years we have expanded into different markets.. Aerospace and Defence is clearly our most important market but we do

Aerospace & Defence - Land, Sea and Air
Medical Devices
Industrial
Transportation
Communication
and others

Our customers are predominantly software engineers, systems engineers, electrical engineers, engineering managers typically doing work at the leading edge

They build devices and use our boards, enclosures, software and firmware as the building blocks of their design

The logo needs to work on a white background. We are looking for a strong but simple logo that is modern and techy and prefer the text to be on top of each other rather than one long line.

Customer segmentation by behaviour is as follows

1)
Aspirational

- they selected engineering because medicine and dentistry were too simple They want to achieve great things, conquer new boundaries and receive the rewards.

2)
Techy

- they grew up liking electronics and software, and building things and making things work and went into careers in software and electronics not for the fame and fortune but rather for the fun of working on interesting projects and building stuff..... Working with the latest technology always makes these guys feel great.

We are looking for a modern logo, that appeals to group 1 & 2

Target Market(s)

Aerospace & Defence - Land, Sea and Air
Medical Devices
Industrial
Transportation
Communication
Engineers building cutting edge technology

Industry/Entity Type

Computer

Logo Text

Dedicated Systems

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• an image of some sort with the name Dedicated Systems
• must work on a white background

Should not have

• too much colour