Logo Design Project

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This customer received 24 logo designs from 7 designers. They chose this logo design from Joshua Carmichael as the winning design.
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Logo Design Brief
I require a logo in 4 versions for our startup called instafood.
This startup allows users to browse for (all available menus for restaurants) and if the restaurant allows it orders can be made. Home delivery is an option for some restaurants but is not a focus of the service.
This service is attempting to provide food orders to hungry customers no matter where they are and what device they have access to.
We are attempting to differentiate ourselves from www.menulog.com.au and www.eatnow.com.au and create a feeling of warmth and fresh good quality food - not fast food.
I require 4 variations.
Variation 1 - Full colour in sympathy of the following colours.
Variation 2 - same as number 1 but in its own self contained border.
Variation 3 - Monochrome.
Variation 4 - Monochrome reverse
Instafood is using the following colours already
Light Green - R176, G213, B15
Light latte - R247, G243, B233
Dark Latte - R164, G162, B139
Dark Grey - R82, G78, B75
WHITE
***Updated - The colours are the current colours used but we would like to see another (or more) bolder contrasting/complementary colours to really make the logo stand out.
The font on our website will be Century Gothic - the logo can use any font so long as it is sympathetic to this font
Updates
Looking at the the initial designs my brief was not completely clear - i have updated the brief to hopefully make the brief clearer. We currently have colours we are using BUT extra colours that really make the logo stand out yet are sympathetic to the current colours would be good.
Added Thursday, March 14, 2013
Target Market(s)
18 - 45 yr old, Time-poor females and Tech savvy males.
Industry/Entity Type
Restaurant
Logo Text
instaFood
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should have an extra Warm Colour (such in the red/orange/yellow tones)
Nice to have
- Order fast. Eat well.