Logo Design Project

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This customer received 74 logo designs from 17 designers. They chose this logo design from tapstudio as the winning design.
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Logo Design Brief
We need a logo for a new new company based in Sydney Australia. We are offering an innovative solution to help track and modify behaviour & habits of drivers. The primary way of using the tool will be via web portal and iPhone / Android Application. The logo will need to be usable by all.
I would like to see a variety of desings making use primarily of Greens or Blues (similiar to twitter or linkedin) although we are open to other professional none gender specific colours EG Silver\greys
The logo should contain a Symbol specific to the market and solution however not be clique Eg an Eye watching....
The final design will convey a professional service and clean look from a company that aims to make driving better and safer.
We would later down the track likely work with same designer that wins to try and build further symbols / icons specific to our solution.
I like the look and feel of alot of the logos at this web address "http://designshack.net/articles/graphics/50-fantastically-clever-logos/"
Updates
Project Deadline Extended
Reason: Allowing ample time to provide outstanding feedback and for further options to be submitted.
Please keep up the great work!
Cheers
Added Wednesday, March 20, 2013
Hi all,
Added Wednesday, March 27, 2013
Project Deadline Extended
Reason: Business Partner is away so cannot review , Please submit more design options
Added Saturday, March 30, 2013
Project Deadline Extended
Reason: extending one last time due to public holidays in Australia over easter
Added Monday, April 01, 2013
Hi all just extended deadline by 1 day due to delays in some designers responding
Added Tuesday, April 02, 2013
Hi All,
Added Saturday, April 06, 2013
Target Market(s)
Small and Medium sized business with vehicle fleets, Families with Teen drivers and males from 20-35 years old
Industry/Entity Type
Professional Service
Logo Text
WatchSafe
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must contain a logo and the compnay name: WatchSafe (Big "W" & Big "S") It would be best if the Compnay name was next to logo.