• US$160

• 57 designs

• 16 designers

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Logo Design Brief

Client needs a professional logo redesign. Attached is the client's original logo along with 2 ideas they like but that aren't fully realized.

Primary features
- Focus on quality craftsmanship & high-end interior products.
- Moulding, Millwork, Doors, Windows, Lumber, Hardware – & other architectural building supplies.
- Traditional values & customer service. High-End products.
- Precision, Excellence, Progressive, Innovative…

Client Competitors:
Home Depot
Lumber Yards

Target Market(s)

Building Industry - Cater to Contractors 1st, Home Owners 2nd

Industry/Entity Type

It Professional

Logo Text

Apple Blossom Moulding & Millworks

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colors:
• Red and black (possible grey accents)
• Red to be dominate color
• Font: Modern

Nice to have

• - Increase emphasis on the words “Moulding & Millworks”
• - Decrease emphasis on the words “Apple Blossom” and the apple icon
• - Versatile for all branding (from embroidery to large signage, downplay gradients and drop shadows)
• - Create distance in the look & feel of the logo from food companies, kindergartens and the restaurant Applebees
• - Make it non-effeminate (appeal to males, no "blossoms")

Should not have

• No green or brown colors
• “Apple Blossom” should not be script font

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Files

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