Revolutionary mapping service needs a Logo design that reflects inclusivity.

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This customer received 55 logo designs from 28 designers. They chose this logo design from KAPS Design as the winning design.
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Logo Design Brief
We need a logo design for an app, website and print use. We are a company based in Ireland who plan to revolutionise how those of us with limited mobility navigate our built environments. We want to develop a design that reflects freedom, capability, empowerment and enablement. The final design must reflect inclusivity or universal design principles as the app will be used by both able bodied people as well as disabled people. Think if there was an icon on google maps that encompassed both walking and disabled pedestrians.
Target Market(s)
Primarily people with mobility issues, secondary all people who walk.
Industry/Entity Type
It Company
Logo Text
Pavanu
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A strong narrative of inclusivity. This app will help revolutionise how we use and perceive our built environments.
Nice to have
- Both a logo and the word pavanu together.
Should not have
- Try to avoid reflecting disability directly, this is about inclusivity and universal ability.