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Logo for a "expedia" for beauty salons
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This customer received 181 logo designs from 52 designers. They chose this logo design from MemoCo as the winning design.
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US$400
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181 designs
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52 designers
Logo Design Brief
We need a logo design for a new company based in Los Angeles called "spinta".
Spinta is a custom-built platform for spa, beauty salons and independent stylists to manage bookings and create and advertise discounts, deals and other incentives for services such as massages, haircuts, facials, waxing, chiropractor visits or botox. The platform is web based.
Target audience:
Spas and beauty professionals - Women 20-50. Not tech savvy. Very concerned with income and increasing their market share/remaining relevant. Trades level education.
Consumers - Women, 25-40, highly educated, disposable income. Accustomed to high end services and being pampered.
Our Core Beliefs:
1. Businesses should not worry about how to attract clients,
2. Businesses should not have to create their own website in order to get more clients, but rather focus on their services.
3.Consumers of these services tie appearance to success.
4. Consumers will pay a premium for an excellent service.
5. Consumers and businesses put trust into a polished appearance and associate nae brands with quality.
The logo should be trendy.
It should exude glamour, luxury and feel expensive.
It needs to be able to stand on it's own, printed simple in the middle of a white business card.
Updates
Project Deadline Extended
Reason: none of the designs submitted meets the requirements
Added Saturday, June 04, 2011
hi and thank you all for your interest.
I'm looking for something wihtout animals or faces. something not flat but glossy and hip like an iphone button. Something that plays a bit with the dot of the i or with the i.
I would like to see different colors: whitish on a blue transparent background, orange on a white background or on a blue transparent background or any any color in this palette.
thanks
Added Friday, June 10, 2011
Project Deadline Extended
Reason: none of the designs submitted meets all the requirements
Added Wednesday, June 15, 2011
Project Deadline Extended
Added Thursday, June 30, 2011
Target Market(s)
the target consumers of the business are owners of SPAs, hair salons, individual stylists, therapist and people having these service (75% of the audience is women between 30 and 65, college educated and with good disposable income)
Industry/Entity Type
Business
Logo Text
spinta
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern, clean, cool and fashion-forward. Luxury brand feel. Simple.
ONE VERSION OF EACH DESIGN MUST BE PROVIDED IN BLACK ON WHITE. NO COLOUR, NO GRADIENT, NO BACKGROUND.
Must be usable in a very small scale.
Should not have
- Faces
Abstract shapes or unrelated iconography
Animals
Cliche beauty salon items (hair brushes, scissors, etc)
