• US$750

• 576 designs

• 226 designers

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Logo Design Brief

The Livestrong Foundation is a leading US based cancer support, research and advocacy organisation.

Designers, help the foundation leave the association with Lance Armstrong in the past and promote their new name with a new logo design!

Background:
Lance Armstrong's name has been tarnished forever since he admitted to being a drug cheat in a recent interview with Oprah Winfrey. But it's not just his personal brand that has taken a massive whack. Livestrong, the foundation Armstrong founded to help people living with cancer, is also in damage control, and perhaps understandably trying to distance itself from a man the world once revered. In it's efforts to escape unscathed from the doping scandel, Livestrong recently added "Foundation" to its name and created a new logo placing an emphasis on the Foundation part of the name.

Livestrong's Executive VP of operations Andy Miller described the change as "subtle" but "substantive" and said the positioning of the bars suggests "forward and dynamic movement."

The logo has been subject to criticism from some in the design community, with one particular complaint being that the "strong" part of the name (the obvious link to Armstrong) should not be emboldened...the thinking is that if anything, it should be the "live" part of the logo that is highlighted.

Help Livestrong Foundation:
At DesignCrowd, we think a foundation doing the awesome work that Livestrong is, deserves something better. What's more, we know our talented design community could provide this. So we're throwing down the challenge and will pay $500 for the top place and runners up prize of $250! The winning logo will be donated to the Livestrong Foundation.

Cash prizes:
1st place $500
2nd place $250

Project Requirements:
1. Must include the words "Livestrong Foundation"
2. Use of appropriate colors - Yellow, black, grey, white. Head to the organisation web page for details - http://www.livestrong.org/
3. Feel free to completely re-interpret the logo design, or to keep it aligned with existing branding. The choice is yours.

More info on the logo redesign - http://adage.com/article/news/livestrong-unveils-logo-attempt-move-lance/240119/

The Fine Print:
DesignCrowd has sponsored this community contest. Note that while the team at DesignCrowd is currently reaching out to Livestrong Foundation, this contest is not officially endorsed by the organisation. The DesignCrowd winners may not be used by the organisation, but of course will still get paid!

Target Market(s)

Supporters of the foundation (individuals and companies that donate money and time)
Recipients of its services (cancer treatment and support)

Industry/Entity Type

Drug

Logo Text

Livestrong Foundation

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Livestrong Foundation (these words must appear in the logo design)

Nice to have

• The foundations branding is based around yellow, gray, black, white.
  
  Suggest emphasising the "live" part of the word "livestrong" rather than putting the emphasis on "strong" due to the connection with Lance Armstrong's last name.

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