Company logo - for Hedge Fund specialising in Real Estate shares based in Australia

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This customer received 55 logo designs from 16 designers. They chose this logo design from Sarah Graphic as the winning design.
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Aswan Capital - Is looking for a sharp modern logo with an emphasis on the "Aswan". We are a Real Estate hedge fund that buys and short sells real estate shares/stocks on the stock exchange. We are a unique Australian fund manager because we short sell shares. We are edgier but we can make positive returns when real estate goes down. The Aswan originates from the famous huge dam in Egypt because we are expecting the dam walls to break with all the money we end up managing!!
Target Market(s)
Professional investors aged 23-60.
Industry/Entity Type
Real Estate
Logo Text
Clean
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some incorporation of the Dam theme in the logo. I would prefer this to be very subtle.
Nice to have
- Modern colour - something like a magenta. Just a rough guide also happy with greens/blues/purples. Keen to see what designers like