• £300

• 83 designs

• 35 designers

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Logo Design Brief

We are a plumbing and heating company but we are now expanding into other trades. We want to update the logo and make changes so that it can be used as an umbrella logo (not specific to any one trade) and also so that it can be used in trade specific situations (i.e. the trade specific websites) with the use of an additional icon/element. The icon should be incorporated into the logo, and be in a uniform position. The icons should be clear and simple and in a standardised size. Examples could be a gas flame for plumbing, a bolt of electricity for electrical, a hammer for handymen, a house for building etc. the icons should also work in small formats such as a favicon. Icons are required for the following trades:

1. plumbing/drainage/gas
2. electrical
3. handymen
4. locksmiths
5. pest control
6. building/home improvements

The new logo must be representative of the existing logo so that we will be able to transition from the old logo to the new logo with both logos being clearly recognisable as being related during the transition phase which may take some time as the company has many branded vehicles and clothing in circulation. Ideally the logos will occupy a space of a similar size and shape as the existing logo.

So to summarise these are the two parts to this project:

1. The main general logo - not specific to any one trade. Should include the letters PGS and probably a version of the "swoosh" from the existing logo in order to maintain a recognisable element. in terms of colour we need to retain the blue colour (or at least similar blue colour) but the colour of the PGS text can be different although it needs to work in dark and light versions according to the background because the logo should work on both dark and light backgrounds. Certainly we would like to use a new font for the PGS text.

2. The trade specific elements/icons - these 6 different icons should be clear and simple and each represent a different trade. They should attach neatly to the main logo to form a trade specific logo which can be used on the different websites that are dedicated to each trade. At present we have no preference in terms of colour for these icons, they could all be the same colour or we'd be happy to see the different trades represented in different colours.

You can see the existing logo on our plumbing website www.pgs-plumbers.co.uk and our electrical website www.pgs-electricians.co.uk. On these websites you can see photos of the logo being used on dark coloured vans as well as on clothing.

We are a London based company and aim our services at residents across the entire city. We pride ourselves on our pro-active approach, rapid response and strong emphasis on customer services. The business has grown quickly in the last couple of years and ideally the new logo will reflect the fast moving, dynamic nature of the way we operate.

Please feel free to ask any question you may have. We are happy to discuss and feedback on your ideas. Thanks for your interest in this project.

Target Market(s)

Our customers are London residents who require quick solutions to domestic maintentance issues such as boiler repairs, plumbing problems and electrical faults.

Industry/Entity Type

Electrical

Logo Text

PGS

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Ideally when comparing the existing logo to the newly designed version it should be clear that the new logo is an updated and modernised version. This is because there will be a gradual transition process where the logos will exist at the same time (often side by side) while we phase out old vans and lines of clothing.

Nice to have

• As well as being responsive and efficient we are always looking to convey to customers the fact that we are an honest, trustworthy and reliable business.