• €440

• 224 designs

• 34 designers

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Logo Design Brief

For FASTEST SAILING SHIP in her time, new exact replica of famous tea-clipper, we need a logo with energetic, modern, dynamic, young-adventurous-people oriented design. Present the name Cutty Sark 2 and the explanation (REBORN 2 SAIL) as play-of-the-words (this is second ship named Cutty Sark. We want the same name but with visible "2" ).
Our Organization is UK registered international charitable Foundation, Our motto is "Where there's a will there's a way" (if possible, include it into the Logo). We are going to build an exact copy of the famous tea-clipper Cutty Sark, and sail her around the globe as a sail-training ship and a cargo ship, carrying traditional cargoes under sails only.
The name Cutty Sark 2Sail allowyou for playing around the modern way of writing SMS: 2Sail = to sail.
The words could be "Cutty Sark Reborn 2 Sail",
Important - the original (First) clipper is existing as a stationary museum in Greenwich, so we are building the Second ship Cutty Sark. So the digit "2" should play an important visual role in written name. People should see our logo as logo of TheSecond Cutty Sark. BUT, WE ARE NOT THE SAME COMPANY and want a visible difference.
Cutty Sark was a name of the witch, the hero of the famous poem of Robert Burns. Young beautiful witch could be the theme for new logo, as well as the sailing ship.
We want to be careful and should NOT REPEAT or close resemble any of the existing logos related to Cutty Sark (make your search with words Cutty Sark here https://www.ipo.gov.uk/tmtext.htm ). We want our logo to be quite different of other tall-ships logos.
Our mission and values are described in the attached files. Out target audience are young (18-35) successful people. They are quite independent, open-minded, looking for new experience and adventure.
We want to attract volunteers from many countries as the builders of the Clipper, and later as her sailors. So we expect your logo design to be attractive for young independent professionals . They have to feel that it will be fun.
We will use this logo on all sorts of media: web-site and Facebook pages, videos, company stationery, souvenirs, t-shirts etc.
When the ship is completed, she will sail with traditional cargo (tea) across the oceans. Our logo will be printed on exclusive tea boxes, delivered by traditional (environmentally-friendly) way.
We do not give you any limits what the Logo should look like. It might be image of sails or sailing ship, or might not. Up to you. Please study our files with mission and values, have a look at the attached picture of sailing ships, which gave us a lot of inspiration. You will see - there are many dimensions in what we are doing. We would expect your skill and fantasy create an image with many dimensions/levels of understanding.
We wish you success in this competition :)
A second place winner will get the PRIZE too.

Target Market(s)

adventure tourism, Human resources

Industry/Entity Type

Training

Logo Text

Cutty Sark 2 Sail /or/ Cutty Sark Reborn 2 Sail

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Logo styles of interest

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Font styles to use

Other font styles liked:

• at designer's choice

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have clear lines, and dynamic, high-speed shape/feeling.
• It must be appealing to young audience.
• Must have "Cutty Sark 2" as the main name, and "reborn 2 sail" as additional explanation.

Nice to have

• Nice to have several levels of understanding what the logo is about.
• Nice to have a version with the Motto "Where there's a will there's a way"
• It is nice to allow for black-and-white or grey-scale version.
• It would be nice to have the Logo design in all formats so we could see how it is looking on the web page, on the stationery, printed on cloth, canvas and leather
• It would be nice to have 3D design or 3D version of the logo.

Should not have

• must not repeat common "sailing ship silhouette" which is used so often so public can not see the difference.
• It especially must be different of our "competitors" - the Cutty Sark Museum, the Cutty Sark Whisky, other tall-ships logos.

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Files

Download all files - 0.3 MB