CFS Tucson Rebranding, New logo to reflect new name

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This customer received 60 logo designs from 15 designers. They chose this logo design from ironmaiden as the winning design.
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- Bundled Project 2
Logo Design Brief
Change in name / brand for independent financial advisory firm. Name for firm from Creative Financial Strategies (ugh!) to
"Clarity Financial Services" tagline "See to Your Future"
interest in Mobuis circle logo element, blue and green (not bright, more teal / greyblue, possible splash of yellow? Want to appeal especially to women, same sex couples, Zen-corporate culture not Good Old Boy.
Need business card, letterhead, logo banners for electronic communications, print ad copy 1/8 and 1/4 page. Focus on Individualized portfolio solutions: Client and her/his situation is unlike anyone else's, therefore their portfolio should unique to them. Selling the Not just another member of the heard at a big firm where portfolios are generated en mass, etc.
See current webpage for better understanding of the practice philosophy, etc.
www.cfstucson.com
also, pinterest for a couple shapes i began looking at to get started: https://www.pinterest.com/abrady0133/shapes/
Target Market(s)
financial services for ages 18-75
women, same sex couples, democrats, retirees, families, widows, small businesses
Industry/Entity Type
Electronic
Contact Information for Business Card
I have an existing QR code, and several mandatory disclosures that must be incorporated on the card
Logo Text
See to your Future
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
Total
US$320
Project Deadline
18 Mar 2015 17:01:53 UTCProject Upgrades
Bundled project(s)
- offering US$150 stationery design to winner
- offering US$80 business card design to winner