• US$110

• 11 designs

• 4 designers

---

Banner Ad Design Brief

Required elements: (in order of importance)
-
Headline: ALERT – Unexpected Drop in Mortgage Rates

Text : Refinance Now at 3.21%APR*

Button text: Calculate New Payment

Logo: RateMarketplace (this is required, but should be of low prominence)

Fine print: *Terms & Conditions Apply
-
Look/feel: Completely open (it does NOT need to have any visual reference to RateMarketplace site or logo, in fact, I’d prefer it didn’t)

Tone: Credible, straightforward

Specs: 300x250, max file size 30k, swf, gif, or jpg


Suggestions:
- We have found that large prominent rates work well

-Multiple clickable elements usually better than just one

-The brand does not help conversion so should not be very prominent

-Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)

Target Market(s)

Homeowners

Male 40+

Industry/Entity Type

Mortgage

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Required elements: (in order of importance)
  -
  Headline: ALERT – Unexpected Drop in Mortgage Rates
  
  Text : Refinance Now at 3.21%APR*
  
  Button text: Calculate New Payment
  
  Logo: RateMarketplace (this is required, but should be of low prominence)
  
  Fine print: *Terms & Conditions Apply
  -
  

Nice to have

• Suggestions:
  - We have found that large prominent rates work well
  
  -Multiple clickable elements usually better than just one
  
  -The brand does not help conversion so should not be very prominent
  
  -Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)
  

---

Files