Brochure Design needs to be bold and eye catching to draw attention of jaded and busy CEOs
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This customer received 44 brochure designs from 12 designers. They chose this brochure design from mughikrish as the winning design.
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Brochure Design Brief
Hello I need a brochure design for a new company that allows employers to do reviews and appraisals for employees online.
The brochure is targeted at the CEO or owner of a company as these are the only decision makers who can make a decision on the use of our product. Unfortunately these people are hard to get to and normally insist on a sales person leaving some reading material for them to go through before deciding to call the sales person back for a meeting.
So we need the design of the brochure to be sensational and capture their imagination immediately and make them want to read about our service and spur them to the action of calling our sales team.
The final design should give the reader a feeling of peace of mind and that we are here to solve a major problem as a major unique selling point for us is that it can be used to stop theft and fraud from employees in the work place as well as high staff turnover.
Target Market(s)
CEOs, owners and decision makers
Industry/Entity Type
It Company
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a fresh dymanic feel as we are introducing a new concept to the customer
- The Brochure is only going to be one A4 page, so the text that I have uploaded all needs to fit on it.
- Although I am open to suggestions about making the brochure 2 pages if it means a better design. So please feel free to let me know what you think.
- This brochure is for business owners in Africa, so can you please make sure that there are pictures of black people in the brochure.
Nice to have
- maybe show someone who is obviously a CEO smiling with happiness and relief from having his problems solved. This maybe too obvious and I am not trying to restrict your creativity so please go with whatever you think will draw people in.
- No logo has been designed for this brief so If you could include a logo as well that would be great but its not a must.