Logo for ticketing website of sports events as well as concerts

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This customer received 98 logo designs from 19 designers. They chose this logo design from ambi as the winning design.
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Logo Design Brief
The logo will be for seats4fans.com. We will offer tickets on sports primarily as well as concerts and other events across America. We want our customers to have fun at these events and want that mission communicated through all media, starting with this logo. Would like to see the connection with the parent company subliminally communicated with the logo somehow. I'm not sure if it matters but I've included a screenshot of vividseats.com to give you an idea of the type of website layout, look, and feel I'm going for.
Updates
Project Deadline Extended
Reason: Further clarity on the Nice-To-Haves
Added Saturday, March 14, 2015
Target Market(s)
Sports Fans primarily as well as music fans
Industry/Entity Type
Events
Logo Text
Seats 4 Fans
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want our website to have a light (white) base so the logo needs to work well against white.
Nice to have
- The parent company is Tickets, Tickets, Tickets, LLC so you may or may not want to include 3 seats, or 3 tickets, or 3 tickets in seats... or maybe 3 fans in 3 seats... stadium seats. If you choose to include the seats, please draw seats so that they are facing at an angle to show the 3d depth and to not take up too much horizontal space. I've included a copy of a rough sketch to give you a general idea of what I mean by 3d, and depth. I also included a graphic of fans cheering to give a general idea of what I'm looking for, should you choose to use fans in your design. I look forward to seeing your ideas.