• €240

• 45 designs

• 13 designers

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Logo Design Brief

Our company and its website www.EcoAthens.gr is new and still developing. It will soon look like attachment “home_page_v5(2)” not like its current online look. Our tours focus on Greece’s capital city, Athens, and its surrounding Attika region.

Although we sell guided tours ("Eco Experiences ") we want the site's look and feel and meaning to be more like a “dot.org” than a “dot.com”. Example, we have an Athens Eco Fund with a percentage of profits going to local organizations. Most tourism in Greece is mass, so our eco tours are innovative, different, vibrant -- biking, hiking, food & wine, history & culture, sailing, walks, health & wellness.

Our tag line is Preserving Eternity Through EcoTourism.

We feel the logo needs to have an element representing nature and another element representing culture native to Athens or Greece. We have played with the idea of making the T of ATHENS a drawing of an ancient Greek column (culture) while nature is represented by an owl which is the symbol of ancient and modern Athens, as well as the symbol of Athena, the goddess of wisdom and the patron of the city of Athens. An owl was on the coins of ancient Athens (see attachment “owl_4”)

We are open to new ideas but culture, nature, Greece must be projected.

BTW, I am not a designer but I conceived the logos for our other companies – www.cyclegreece.gr www.aegeaadventures.com and www.argosy.gr (last one needs professional touch-up).

We hope you are able to plunge into the EcoAthens project feeling the spirits of the ancient Greek gods and goddesses guiding your creativity!

Target Market(s)

high end incoming tourists to Athens, Greece, alternative tourism, specialty travel, active travelers.

Industry/Entity Type

Tourism

Logo Text

EcoAthens (not sure if it will include tag line)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should connote or conjure up Athens/Greece, nature, history/culture. Should have an eco "dot.org" feel not "dot.com". Must have color palette indicated in attachment "eco-experience(1)". (correct Hex & RGB numbers to be provided). Secondary color will be bright orange, the color of the fruit. Logo must be scalable to all platforms and media.

Nice to have

• We are not sure if the font should be ancient or modern, but we want it distinctive. We are not sure if the logo should have two different fonts (one for Eco, one for Athens) or only one font. We are not sure which of our palette colors should be used for the font and images. We are not sure if the tag line should be included in the logo or kept apart from the logo.

Should not have

• Should not look cartoonish. Should not be complicated, for example, an owl image with feathers and eyes like attached "owl.4" Prefer an owl that is minimalist like attachment "owl_stained_glass"

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Files

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