Logo for PR and Communication agency "It's a Rep"

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This customer received 88 logo designs from 28 designers. They chose this logo design from CaptainZZ as the winning design.
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Logo Design Brief
We need a logo for a new PR and communication agency in the Netherlands. The name is: It's a Rep. This also can be written as one word: ItsaRep
Tagline: Managing Reputations.
We offer customer PR, content and communication services. We mostly work for customers in the IT and consumer electronics area but this doesn't need to be reflected in the logo. We want to appear lively but solid, radiant yet robust. We like colours but don't want to overdo it.
Target Market(s)
Marketing managers are the most important contact persons in our business.
Industry/Entity Type
Communication
Logo Text
It's a Rep/ ItsaRep (optional tagline: Managing Reputations
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It would be great to not only have the name as a logo. We want to be able to easily create a favicon e.g. for it as well or only use the graphic in special cases.
Nice to have
- We would like the logo to reflect the creative and communicative side of the company.