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Logo Design Project
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This customer received 66 logo designs from 16 designers. They chose this logo design from logo_s as the winning design.
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US$400
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66 designs
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16 designers
Logo Design Brief
We are a new tour operator setting up in Quito, Ecuador. The team consists of one U.K and two U.S. citizens. Between us we have around twelve years experience living and working in Ecuador.
The new company, Ishpingo Tours Cia Ltda., is being positioned to take advantage of the enormous changes that have been taking place in Ecuador over the last five years - particularly in the areas of travel and tourism.
The company is specifically aiming to target the more mature, better-off end of the LGBT market. Along side tailor-made tours in exclusive locations for independent travellers, we will also be offering special events for gay travellers on specific set dates.
We are partnering, in the main, with high-end hotels, lodges and Galapagos boats and will be covering the four main regions of Ecuador: Andes, Amazon, Galapagos and Coast. Sales will be driven principally through our website (under construction) and social media. The website is being designed to have maximum visual impact whilst making the various destinations the 'heroes'.
Our logo design needs to impart those high-end qualities and the fact that nothing will be too much trouble for us to ensure our guests get the most from their visit to Ecuador. The name 'Ishpingo' is Quechua for cinnamon, which is endemic to the Amazon. We would like to see limited use of the 'rainbow' colours because this has particular significance to the indigenous peoples of the Andes and they are used also in the Ministry of Tourism's 'Love Life, Love Ecuador' logo as well, of course, as having significance to the LGBT community.
The final design should be clean, elegant and simple whilst communicating our values of quality, confidence, comfort and adventure.
Updates
Thank you for the submissions received to-date. We have just uploaded a further document to give more of an idea of the sort of 'feel' that we are looking for.
Added Friday, March 08, 2013
Dear Designers,
Added Thursday, March 21, 2013
Target Market(s)
Up-market independent travellers and in particular the more mature, better-off end of the LGBT market
Industry/Entity Type
Travel
Logo Text
Ishpingo Tours
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.