• C$210

• 74 designs

• 16 designers

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Logo Design Brief

Need a classy yet conservative logo design for REBRANDING of a 42 year old manufacturer of Highway/ commercial semi-trailers (as in truck -trailers). The original 42 year old company was called Thru-Way Trailers exactly as shown. The new company is called thruway specialized. exactly as shown. we want to retain over tag line (IF THE DESIGNER CONSIDERS ACCEPTABLE THESE DAYS) of the old company "Engineered to last!" as shown with the exclamation directly under the new company name. We own the trade mark so TM in raised letter should be shown --- not too bold or ostentatious.
see our website: www.thruwaytrailers.com which shows the type of specialized trailers we make.
our traditional colours are Red for company name and black for the tag line.

Target Market(s)

over-the- road Transportation companies using semi-trailers: in particular companies which buy semi-trailers for transporting wide, high, over-dimensional loads.

Industry/Entity Type

Conservative

Logo Text

LATEST CHANGE MARCH 14, 2015 name of Company in small letters, NO caps, soft and rounded fonts Tag line; Engineered to Last!

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A suitable logo and name of company and our tag line. Changed my specifications to small letters. No caps what-so-ever. Soft rounded fonts, classy.
• HOWEVER, I invite Designer's ideas on whether the new modern way to do this is to leave out the tag line or incorporate it like we have.
• what is the New and Innovative in the industry these days.

Nice to have

• PLEASE NOTE; in the attachments ---for your reference when designing YOUR IDEAS
• File 1 for a stylized S we have used before.
• File 4 for logo icon. steerable wheels is our technology strength
• File 6 and 7 for small case examples; open to new Font similar; rounded and soft.
• Logo and name of company: such that it can be used in business cards, brochures or banners for trade shows.
• acceptable if logo picture is part of the name of company ONLY if tastefully done

Should not have

• Should not have crazy cartoon characters; fancy shadow effects; twisted at extreme angles NOR 3-D shadows; mirror images

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Files

Download all files - 9.7 MB